limones de españa
Welcome to the lemon age
Welcome to The Lemon Age is a groundbreaking campaign by Limones de España to highlight the qualities of the lemon produced in Spain since 1150 from a funny and trendy perspective.
The campaign shows the "Lemonencer", the first lemon influencer in the world, telling us its incredible properties from inside a retro-digital universe in a humorous way. Layouts are inspired by interfaces from the 90’s, mixed with modern colors and textures to give a fresh look to something that has been in our lives forever.
Client Limones de España
Executive Production Drasik Studio & Antiestático
Production Drasik Studio
Creative Director Drasik
Executive Producer Monica Ferri
Illustration Paula Sánchez
Graphic Design Arantxa Álvarez
Motion Graphics & Compositing Jaume Mestre
Cel animation Eric Closas