i am neo
The company Arpol wanted to launch their new product as a new brand, named NEO. A piece that brings together innovation and technology, and 40 years of experience in the industry.
For Neo’s promotional video we wanted to present it as if it was artificial intelligence created to make people’s life easier. The fact that the coupling is born from a rock explosion highlights the purity of materials and stands for a new beginning in the story of Arpol, as the Big Bang was in the history of humanity.
Production Drasik Studio
Creative & Art Director Drasik
Executive Producer Monica Ferri
Creative Copywriter Nerea Sancio & Arnau García
3D Animation & Visual effects Joan Guasch, Pol Soler, David Martí & Xavier Larrosa
3D Modeling Carles González & Xavier Larrosa
Music & Sound design CanSons