WEBTOON - YONDER
YONDER - SOCIAL
Yonder, a company owned by Webtoon, is a new online platform specialized in serialized fiction e-books. We were asked to create and produce a series of 4 cinemagraph/animation videos for Yonder’s international launch, showing some of their main genre: thriller, romance, fantasy and escapism.
The goal was to create a series of content that showcases Yonder’s expertise in the space, and serves as a connection point for genre fans, to draw them into the Yonder brand and get them hooked. The iconic and recognizable situations, accompanied by a suggestive sound atmosphere, had to generate intrigue and curiosity towards the online platform, while also highlighting different dimensions of its experience.
Client Yonder - Webtoon USA
Direction and Production Drasik Studio
Executive Production Jelly NY
Creative Director Drasik
Production Coordinator Monica Ferri
Illustration Alba García, Iván Rodríguez
Cell animation Alba García, Eric Closas
Compositing & Postproduction Paula Sánchez
Sound mixing Redwood
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'BEND REALITY' BROTHERHOOD
'MICHAEL JACKSON' WANNA BE STARTIN' SOMETHIN'