WIRED UK

WIRED UK

HACK YOUR BRAIN TO REMEMBER ANYTHING

We collaborated with Wired UK in one of their explainer videos: Hack Your Brain to Remember Anything. Our goal for this project was to approach complex information to the general public through visual elements that make specialized content more enjoyable and appealing.

And to achieve that, we used clean blocks of vibrant colors and clean black lines in dynamic environments. We also developed funny and memorable characters and objects, including a variety of ethnic backgrounds, ages and genders where possible, so we could make the information more accessible and easy to understand for anyone.


Highlights

Colorful brain animationPi pie animation

Animation of a llama, curry bowl, gladiator and  chicken pizza on the street

Memory palace and method of loci animation

Christ Redeemer with glasses animation

Cooking llama animation


Visual development

Character design illustration of gladiator, chicken, pizza, llama, dog, christ, curry bowl, cards,  hands and funny faces


Animation process

Christ watching tv on the sofa rough animationChrist watching tv on the sofa animation process

Ancient greek and roman with a sign rough and clean animation

Ancient greek and roman with a sign final animation


Credits

Client Wired UK
Production Drasik Studio
Creative Director
Drasik
Executive Producer
Monica Ferri
Creative Supervisor Victoria González
Illustration
Paula Sánchez, Aida Berengué & Eric Closas
Graphic Design Arantxa Álvarez
2D Animation & Compositing
Jaume Mestre
Cel animation Aida Berengué & Eric Closas



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Tags: illustration 2D animation