VUELING

VUELING

INNOVATION IN DISRUPTIONS

Vueling Innovation Lab wanted to start a conversation about how to find new procedures to solve disruptions in a way that satisfies costumers more than currently does.

For that reason, we wanted to recreate real-life situations their customers have to deal with usually through 3 characters from different genders, ages, countries and professional profiles. Paula, Mark and Daniele tell their personal stories from a funny cartoon-like point of view to draw the attention of the company to what really matters to people.

Highlights

Young man on his computer cooking noodlesOld man on his computer

Woman freaking out with her phone

Woman at the airport with her luggage

Emoji motion graphics animation

Airport luggage motion graphics animation

Character design

Young woman flat character designYoung man flat character design

Young woman, young man and old man flat character design

Young woman, young man and old man flat character design

Animation process

Rough animation processRough animation process

Plane motion graphics animation process

Rough animation process


Credits

Client Vueling
Agency Horizon
Production Drasik Studio
Creative director
Drasik
Executive producer
Monica Ferri
Script & Creative Concept
Victoria González
Storyboard
Jan Villar
Illustration
Paula Sánchez & Lluis Terradellas
2D Animation & Compositing
Jaume Mestre & Diego Ferrero
Cel animation Eric Closas
Music & Sound Design
Lastcrit
Voice Over
Ayesha Mendham




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Tags: 2D animation illustration