VODAFONE GIANTS x NIKE
NIKE FT. VODAFONE GIANTS
UNLOCK YOUR GAME
Vodafone Giants, a Spanish gaming team, partnered with Nike to launch new equipment. And to announce their collaboration we conceived some animated visuals showcasing the new T-shirt.
The biggest challenge was to get a unified aesthetic that represented both brands in the gaming universe, so we mixed 2D graphics and 3D animation to create an atmosphere that primarily generated buzz around the launch and then showed the t-shirt clearly and the alliance between the two brands.
Agency Lateral Thinking
Production Drasik Studio
Creative Director Drasik
Executive Producer Monica Ferri
Graphic Design Paula Sánchez & Arantxa Álvarez
3D Modeling Xavi Larrosa & Diego Ferrero
2D Animation Jaume Mestre
3D Animation Marcel Hita & Diego Ferrero
Compositing Diego Ferrero & Jaume Mestre
Music Custom version of 'Lacrimosa' by Apashe
'BEND REALITY' GOES ON
'TOP GAMERS ACADEMY'