Miss Fatty
SONY MUSIC & HITIMPULSE
MISS FATTY
We got approached by Hitimpulse, a collective of producers and songwriters, to produce an animated music video to launch their new song ‘Miss Fatty’ featuring Jazz Montell and Kanis.
The story is about a dance battle with three rounds between the singer and Miss Fatty, a fake character that embodies the song. The interface is inspired by the aesthetic of retro video games like Street Fighter. The four-piece collective wanted to make their first appearance as animated characters between the public who is watching the battle.
Styleframes
![](https://fabrikmedia.blob.core.windows.net/1goh/7bd1a6cef4b82ff3.jpg)
![](https://fabrikmedia.blob.core.windows.net/1goh/6b47d3546d1fc2b1.jpg)
![](https://fabrikmedia.blob.core.windows.net/1goh/7e5482c8242cd747.jpg)
![](https://fabrikmedia.blob.core.windows.net/1goh/a7507a3478dad020.jpg)
![](https://fabrikmedia.blob.core.windows.net/1goh/1dbcb32858b3023d.jpg)
![](https://fabrikmedia.blob.core.windows.net/1goh/cc8d16e49d8dcabc.jpg)
![](https://fabrikmedia.blob.core.windows.net/1goh/d5018321effb9c36.jpg)
![](https://fabrikmedia.blob.core.windows.net/1goh/e662990157766c07.jpg)
Highlights
![](https://fabrikmedia.blob.core.windows.net/1goh/496316dc36e40d06.gif)
Concept art
A dance battle
![](https://fabrikmedia.blob.core.windows.net/1goh/12bfa704d7a3d6cd.jpg)
in a Jamaican beach bar
![](https://fabrikmedia.blob.core.windows.net/1goh/83bec9df39dcd03f.jpg)
inspired by Street Fighter aesthetic
![](https://fabrikmedia.blob.core.windows.net/1goh/17dca8a0eba17f27.jpg)
between Jazz Montell and Miss Fatty.
![](https://fabrikmedia.blob.core.windows.net/1goh/f3c23ed32c001e6b.png)
And some special guests.
![](https://fabrikmedia.blob.core.windows.net/1goh/2b5f8406de26b13c.jpg)
Character design
![](https://fabrikmedia.blob.core.windows.net/1goh/aa429f9f9aee97db.jpg)
![](https://fabrikmedia.blob.core.windows.net/1goh/febc25aebab9a334.png)
![](https://fabrikmedia.blob.core.windows.net/1goh/2b33c5914b6c940d.jpg)
![](https://fabrikmedia.blob.core.windows.net/1goh/c3083ab267d39324.png)
![](https://fabrikmedia.blob.core.windows.net/1goh/a85ceb426bc7de8f.jpg)
![](https://fabrikmedia.blob.core.windows.net/1goh/3bdaf7349d35ad10.jpg)
![](https://fabrikmedia.blob.core.windows.net/1goh/f53d2fc22e264738.jpg)
![](https://fabrikmedia.blob.core.windows.net/1goh/ee7e9d11e7830a5b.jpg)
Animation process
![](https://fabrikmedia.blob.core.windows.net/1goh/6d44f6cbc886a238.gif)
![](https://fabrikmedia.blob.core.windows.net/1goh/72dd42356fbe284c.gif)
![](https://fabrikmedia.blob.core.windows.net/1goh/6685ecca932d0495.gif)
![](https://fabrikmedia.blob.core.windows.net/1goh/393c470e9071e53b.gif)
![](https://fabrikmedia.blob.core.windows.net/1goh/6a6dd6ff5434be2.gif)
![](https://fabrikmedia.blob.core.windows.net/1goh/bb9bb6ed67c4bbb2.gif)
![](https://fabrikmedia.blob.core.windows.net/1goh/271850a0268b99ea.gif)
Credits
Client Sony Music & Hitimpulse
Created, Directed & Produced by Drasik Studio
Creative Director Drasik
Executive Producer Monica Ferri
Creative SupervisorVictoria González
Storyboard Eric Closas
Illustration Paula Sánchez, Eric Closas & Marian Curto
Cel Animation Eric Closas,Marian Curto, Guillem Guarro & Sara Castaño
Motion Graphics and Composing Robert Abecasis & Jaume Mestre
Original Music Hitimpulse
![](https://fabrikmedia.blob.core.windows.net/1goh/86b6f98795f743af.gif)
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