Miss Fatty

SONY MUSIC & HITIMPULSE

MISS FATTY


We got approached by Hitimpulse, a collective of producers and songwriters, to produce an animated music video to launch their new song ‘Miss Fatty’ featuring Jazz Montell and Kanis.

The story is about a dance battle with three rounds between the singer and Miss Fatty, a fake character that embodies the song. The interface is inspired by the aesthetic of retro video games like Street Fighter. The four-piece collective wanted to make their first appearance as animated characters between the public who is watching the battle.​​​​​​​


Styleframes


Highlights


Concept art

A dance battle

in a Jamaican beach bar

inspired by Street Fighter aesthetic

between Jazz Montell and Miss Fatty.

And some special guests.


Character design


Animation process



Credits

Client Sony Music & Hitimpulse
Created, Directed & Produced by
Drasik Studio
Creative Director
Drasik
Executive Producer
Monica Ferri
Creative SupervisorVictoria González
Storyboard Eric Closas
Illustration
Paula Sánchez, Eric Closas & Marian Curto
Cel Animation
Eric Closas,Marian Curto, Guillem Guarro & Sara Castaño
Motion Graphics and Composing  Robert Abecasis & Jaume Mestre

Original Music
 Hitimpulse


More Projects


'BEND REALITY'
Drasik Studio


'VISUAL IDENTITY'
Hitimpulse


Tags: 2D animation illustration