SONY MUSIC & HITIMPULSE
We got approached by Hitimpulse, a collective of producers and songwriters, to produce an animated music video to launch their new song ‘Miss Fatty’ featuring Jazz Montell and Kanis.
The story is about a dance battle with three rounds between the singer and Miss Fatty, a fake character that embodies the song. The interface is inspired by the aesthetic of retro video games like Street Fighter. The four-piece collective wanted to make their first appearance as animated characters between the public who is watching the battle.
A dance battle
in a Jamaican beach bar
inspired by Street Fighter aesthetic
between Jazz Montell and Miss Fatty.
And some special guests.
Client Sony Music & Hitimpulse
Created, Directed & Produced by Drasik Studio
Creative Director Drasik
Executive Producer Monica Ferri
Creative SupervisorVictoria González
Storyboard Eric Closas
Illustration Paula Sánchez, Eric Closas & Marian Curto
Cel Animation Eric Closas,Marian Curto, Guillem Guarro & Sara Castaño
Motion Graphics and Composing Robert Abecasis & Jaume Mestre
Original Music Hitimpulse