Welcome to #TheLemonAge

LIMONES DE ESPAÑA

WELCOME TO THE #LEMONAGE

Welcome to The Lemon Age is a groundbreaking campaign by Limones de España to highlight the qualities of the lemon produced in Spain since 1150 from a funny and trendy perspective.

The campaign shows the "Limonencer", the first lemon influencer in the world, telling us its incredible properties from inside a retro-digital universe in a humorous way. Layouts are inspired by interfaces from the 90’s, mixed with modern colors and textures to give a fresh look to something that has been in our lives forever.


Highlights

Old computer desktop with windows appearingAnimated lemon doing sport

Animated lemon in Paris

Old computer desktop with windows appearing

Animated lemon lying on the coach

Animated lemon taking a selfie


Character design


Visual development

popping up windows animation
lemon cursor animation

window swirl animation

lemon liking with hearts animation

Lemon exercising animation

Panda bear dab


Credits

Client Limones de España
Agency
Tactics
Executive Production
Drasik Studio & Antiestático
Production
Drasik Studio
Creative Director
Drasik
Executive Producer
Monica Ferri
Creative Supervisor Victoria González
Illustration
Paula Sánchez
Graphic Design
Arantxa Álvarez
Motion Graphics & Compositing
Jaume Mestre
Cel animation
Eric Closas



More Projects


'BEND REALITY'
Drasik Studio


'BAJO LA MESA'
Morat, Universal Music

Tags: 2D animation illustration motion graphics