IF YOU WANT MY LOVE
SONY MUSIC & HITIMPULSE
IF YOU WANT MY LOVE
Visual support for the Hitimpulse new song 'If you want my love'. The message we wanted to send with this video is that when someone is looking for love, any daily life situation may become the perfect setting to imagine how would it be to find that person you are looking for. That’s why we wanted to picture the action inside an urban environment. A setting that fits the character's aesthetic and invites people to think that any time is good for letting your mind fly.
The challenge was to fit together the animation of five characters in the same setting without overshadowing each other. Every character reflects their personality in their movements to strengthen their hallmarks. With the aim of giving more realism to the shot, we added some VFX to create that underground ambient and we introduced references to the song, the artists and their universe in the details.
Styleframe
Background
Character design
Maria Hazell, a new team member
First draft
Animation process
Credits
Client Sony Music & Hitimpulse
Created, Directed & Produced by Drasik Studio
Creative Director Drasik
Executive Producer Monica Ferri
Creative Supervisor Victoria González
Illustration Paula Sánchez, Eric Closas & Alba García
Cel Animation Eric Closas, Alba García, Rosa Cerdá & Juanjo Becerra
Composing Paula Sánchez & Iason Spanos
Original Music Hitimpulse
More Projects
| 
|
'VISUAL IDENTITY' |
|