IF YOU WANT MY LOVE

SONY MUSIC & HITIMPULSE

IF YOU WANT MY LOVE


Visual support for the Hitimpulse new song 'If you want my love'. The message we wanted to send with this video is that when someone is looking for love, any daily life situation may become the perfect setting to imagine how would it be to find that person you are looking for. That’s why we wanted to picture the action inside an urban environment. A setting that fits the character's aesthetic and invites people to think that any time is good for letting your mind fly.

The challenge was to fit together the animation of five characters in the same setting without overshadowing each other. Every character reflects their personality in their movements to strengthen their hallmarks. With the aim of giving more realism to the shot, we added some VFX to create that underground ambient and we introduced references to the song, the artists and their universe in the details. 

Styleframe


Background


Character design

Maria Hazell, a new team member


First draft


Animation process


Credits

Client Sony Music & Hitimpulse
Created, Directed & Produced by
Drasik Studio
Creative Director
Drasik
Executive Producer
Monica Ferri
Creative Supervisor Victoria González
Illustration
Paula Sánchez, Eric Closas & Alba García
Cel Animation
Eric Closas, Alba García, Rosa Cerdá & Juanjo Becerra
Composing 
Paula Sánchez & Iason Spanos
Original Music
Hitimpulse


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