I AM NEO

ARPOL

I AM NEO


The company Arpol wanted to launch their new product as a new brand, named NEO. A piece that brings together innovation and technology, and 40 years of experience in the industry.

For Neo’s promotional video we wanted to present it as if it was artificial intelligence created to make people’s life easier. The fact that the coupling is born from a rock explosion highlights the purity of materials and stands for a new beginning in the story of Arpol, as the Big Bang was in the history of humanity.


Styleframes

3D rock breaking
3D rock with a coupling
3D rock breaking
3D rock


Highlights

3D rock animation 3D breaking rock animation

3D breaking rock animation

3D breaking rock animation with a coupling


Visual development

3D rock draft 3D model of a rock

3D rock concept art

3D rock with a coupling concept art

3D rock breaking concept art

3D rock breaking concept art


Credits

Agency Horizon Creative Agency
Creative & Art Director
Drasik
Project Manager & Producer
Monica Ferri
Creative Copywriter 
Nerea Sancio & Arnau García
3D Animation & Visual Effects 
Joan Guasch, Pol Soler, David Martí & Xavier Larrosa
3D Modeling
 Carles González & Xavier Larrosa
Music and Sound Design 
CanSons


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Tags: 3D animation CGI 3D modeling