HITIMPULSE

HITIMPULSE

VISUAL IDENTITY


The Hitimpulse are a collective of producers and songwriters from different cultures based in Berlin that first approach us because they wanted 2D characters of each member that they could implement in their social media and music videos.

The idea was to make almost a caricature of them, based on their features and personality with some extra elements inspired by sci-fi movies. The illustration style was designed to mix the characters whether with real photos or 2D and 3D backgrounds to recreate their life in the music industry and the stories they’ve been through as a team.


Final Look




    First Drafts




Character Design


Credits

Client Hitimpulse
Directed & Produced by
Drasik Studio
Creative Director
Drasik
Executive Producer
Monica Ferri
Creative Supervisor Victoria González
Graphic Design 
Arantxa Álvarez
Character Design 
Eric Closas & Paula Sánchez
Illustration
 Paula Sánchez
Photography provided by 
Hitimpulse


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Tags: illustration