Hitimpulse - Drasik Studio

Character Design

Given the central role illustration would play in their new identity, we began by developing custom 2D character designs — stylized caricatures that capture each member’s physical features and personality, infused with sci-fi elements inspired by their favorite films.
The visual language combines washed-out tones with vibrant pops of color, adding a layer of noise for a retro touch. Imperfect strokes give the artwork an underground, carefree feel, while detailed finishes add contrast and elevate the overall aesthetic.
The illustration style was designed to integrate seamlessly with photography and both 2D and 3D backgrounds, making it highly adaptable for social media, visual content, and live performances.

Brand Design

To shape Hitimpulse’s brand identity, we drew inspiration from 80s and 90s aesthetics — from color palettes and clothing to the overall vibe — blended with a touch of what we called "decadent royalty": a visual world where a rave unfolds inside a classical mansion. We also added a fresh urban edge, channeling today’s street culture with grunge textures, bold typography, and standout compositions using band photoshoots, team member illustrations, and curated stock imagery. Once the brand identity was in place, we expanded their world through a series of animated pieces created for their music releases. Each one adds depth to their narrative, reflecting different aspects of their journey in the music industry.

Caribou Lou

For the release of 'Caribou Lou', Hitimpulse’s latest summer-infused track, we created a looping nimated short to visually match the laid-back, feel-good nergy of the song. The cocktail-inspired song was brought to life through a looping short piece that captures one of those perfect, laid-back moments — hanging out with friends at sunset, with nothing to do but enjoy. Think good vibes at a private pool party in a sleek Malibu beach house.

If you want my love

For the release of If You Want My Love, we created a looping animated visual featuring the band members and their collaborator Maria Hazell in a cool, underground setting. This everyday urban environment reflects the characters’ aesthetics and places them in a relatable daily-life moment. The idea behind the video is simple yet powerful: when you’re looking for love, even the most ordinary situations can become the perfect stage to imagine what it would be like to find that special person.