The Hitimpulse are a collective of producers and songwriters from different cultures based in Berlin that first approach us because they wanted 2D characters of each member that they could implement in their social media and music videos.
The idea was to make almost a caricature of them, based on their features and personality with some extra elements inspired by sci-fi movies. The illustration style was designed to mix the characters whether with real photos or 2D and 3D backgrounds to recreate their life in the music industry and the stories they’ve been through as a team.
Directed & Produced by Drasik Studio
Creative Director Drasik
Executive Producer Monica Ferri
Creative Supervisor Victoria González
Graphic Design Arantxa Álvarez
Character Design Eric Closas & Paula Sánchez
Illustration Paula Sánchez
Photography provided by Hitimpulse
'THIS IS HOW IT'S DONE'