BEND REALITY

DRASIK STUDIO

BEND REALITY


Bend Reality is a non-commercial project created by the whole team of Drasik Studio about a constantly changing world that evolves thanks to the creativity and expertise of those who create it.

It all began with the aim of doing an animation video for us, just to experiment and show how we see our work and life in general. And it turned out to be the story about the bear from our logo running through a never-ending road of steady improvement. After all, this project is based on our values: no matter how many challenges you overcome or how many goals you achieve, there will always be a major achievement waiting for you.

Styleframes

Illustration of a character with a mask smoking a cigarette
Illustration of a bear mask on the floorIllustration of a shoe inside a puddle

Illustration of a character running fast

Illustration of a character falling down
Illustration of a surrealist landscape with a levitating diamond
Illustration of a character kneeling on the floorIllustration of a character's eyes through a mask


Idea

We wanted to tell a story that truly represents each and every one of us and the essence of the studio. So when we started thinking about the concept, we asked the whole team to answer the question "what you like the most about working at Drasik Studio?". And from all their answers we found our inspiration.

Concept illustration of a bear with a diamond


First drafts

As soon as we got down to work, we realized that when you aim to do something that defines you, you become much more demanding than ever. That’s why we came up with a character that merged the brand and team. The bear and the human side.

Black and white concept illustration of a character in the middle of the street
Black and white concept illustration
Concept illustration of a surrealist landscape
Concept illustration of a character with a mask smoking a cigaretteConcept illustration of a character with a mask

Concept illustration of a street

Concept illustration of a mask on the floor

Character design

We wanted him to reflect our attitude and signature look, street and underground, with some details that give him a bold personality. So he can act and feel the way we do, even though he’s wearing a mask. For us, the mask means that we all show to the world just a tiny part of what we are.

Half human half bear character design
Half human half bear character design
Half human half bear character design turnaround
Half human half bear character design turnaround
3D diamond drafts3D magic diamond design

Concept art of a magic diamond

3D diamond turnaround

Art Direction

Using 2D and frame-by-frame animation, our main character goes from darker to brighter scenarios created by four different artists until he reaches his goal, a diamond.

Concept illustration of a character through different styles
Art direction of different illustration styles
Illustration of an empty streetBlack and white illustration of a character on the stairs

Illustration of a surrealist landscape with a diamond

Illustration of a character running fast

Animation Process

At the end of the day, the road we have travelled until we get here ended up being just like the story we wanted to tell: just keep going, just keep learning, fall and get up, work your way, get what you were chasing and start over again.

Motion graphics animation process of a diamond
Cel animation rough processCel animation rough process
Mask in a rainy day animation process
Cel animation rough processCel animation rough process
Cel animation rough process



Credits

Client Drasik Studio
Created, Directed & Produced by
Drasik Studio
Creative Director
Drasik
Executive Producer
Monica Ferri
Creative Supervisor Victoria González
Storyboard
Eric Closas
Illustration
Paula Sánchez, Eric Closas & Diego Ferrero
Cel Animation
Eric Closas & Diego Ferrero
2D Animation and Composing
Jaume Mestre & Diego Ferrero
Sound Design
Jaume Mestre
Clean Up
Nadia Scholtz & Eric Closas


  

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Tags: 2D animation illustration